PEPSI: Unleash The Flavors

RoleS: Conception + Art Direction + Design

With the release of 3 new Pepsi LTO flavors, we were faced with a challenge on how to create a series of ads that would tap into the Hispanic community respectfully. Being that fruit flavors and vibrant colors are a big part of the culture, we used the three LTO flavors to celebrate hispanic culture through music and dance.

Lime represents Latin Trap, Berry represents Salsa, and Mango represents Reggaeton.

TEASERS

To generate excitement leading up to the release of the hero videos, we crafted teaser videos featuring each hero set to various styles of music.

HERO VIDEOS

Live Videos:

https://www.instagram.com/p/BxxU7XDHYeM/

https://www.instagram.com/p/ByQOlKlHP06/

https://www.instagram.com/p/BxKyxdCHEe7/