NUTRISH PEAK: Sassie Saves Kimmy

RoleS: Conception + Art Direction + Design

The ask was simple, make dog lovers love us on Instagram. Challenge accepted, so we created a sitcom made for the modern dog owner and lover in relatable episodes that drive conversation through a number of scenarios near and dear to our fur loving consumers' hearts.

We need a hero for the modern day dog owner, enter “Sassie Saves Kimmy.” an instagram-centered campy sitcom starring a devoted pet (Sassie) and her frazzled owner (Kimmy) navigating their way through life’s modern obstacles presented by Peak Nutrish.