PARTYNEXTDOOR FORTNITE
CONCERT EVENT TEASER
ROLES: Lead Editor + creative producer
Edited by Christian Powell, with co-editing and art direction by Sydney Brown.
Sony Immersive Music Studios partnered with us to create the launch video for OVO’s PARTYNEXTDOOR Fortnite concert event.
In just one week, we delivered a full suite of promotional assets, including digital teasers, trailers, and social video compilations, to support the limited time in game experience.
The campaign sparked immediate buzz across social platforms, generating significant earned media and amplifying anticipation for the event ahead of launch.
Final Hero Video:
Our Numbers Within 24 Hours of Teaser Launch
1M on Tiktok
915K on Twitter
220K on Instagram
Over 3 Million views within 24 hours of Full Trailer release
Press Coverage
Sony Music: PARTYNEXTDOOR jets to Fortnite in immersive experience — Sony Music
https://www.sonymusic.com/sonymusic/partynextdoor-immersive-music-experience-fortnite/
Music Business Worldwide: Sony Music launches virtual PARTYNEXTDOOR concert in Fortnite — Music Business Worldwide
https://www.musicbusinessworldwide.com/sony-music-launches-partynextdoor-virtual-concert-experience-in-fortnite/
Express Tribune: PartyNextDoor headlines interactive concert experience in Fortnite — The Express Tribune
https://tribune.com.pk/story/2558932/partynextdoor-to-headline-interactive-concert-experience-in-fortnite
ABC Audio: PartyNextDoor teams with Fortnite for immersive concert event — ABC Audio
https://digital.abcaudio.com/news/partynextdoor-teams-fortnite-immersive-concert-event
Billboard: PARTYNEXTDOOR announces playable Fortnite concert experience — Billboard
https://www.billboard.com/music/rb-hip-hop/partynextdoor-announces-fortnite-playable-concert-1236034555/